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WELCOME TO OUR BRAND OF
CAN
DO
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In the business of branding
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Keeping your audience
coming back for more
Giving your brand
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Building brand recognition
from the ground up
from the ground up
Putting your brand’s best face forward
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WE ARE
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In one word, we are Imagen – a passionate,
dedicated band of artists, dreamers,
entrepreneurs, calculated risk-takers
and dogged nonconformists that share
a single mission: to propel the brands
we partner with to new heights.
“Behind every CanDo
is a great UnDo.”
UNTHINK
We don’t just think, we experience. We walk in your shoes. In the consumer’s shoes. In the competition’s shoes. And when we are done, we put your brand on the path to success with thoughtful, precise, single-minded messages with the right attitude, in the right place, at the right time.
UNRAVEL
We start with what is known and familiar and chip away at it. We tirelessly pursue the best path for your brand. We dig deep into the numbers. We constantly question until every avenue is explored and the unique path for your brand is set in motion.
UNJADED
We are your biggest fans. Every day really is a BRAND new day. We believe that every client and every brand has untapped potential. We are tenacious. We do not ever "let it be" (sorry Beatles!). When we feel that everything is fine, we know something is wrong. Because things can always get better (thanks Beatles!).
OUR WORK
We do multilingual, multicultural, multiplatform advertising, from outdoor to TV and radio, from digital to on-site activations. We learn the ins and outs of our clients’ business and understand their target audience. So we can be our clients’ best partner, and so whatever they need, we CanDo it.
Dux Crackers
Estrella Health Solutions
Estrella Insurance
Miami FC
Solution Construction
Palmetto General Hospital
Your Insurance Attorney
Simply Healthcare
Indie Projects
OUR LEADERS
Roxana Fernandez
President, Founding Partner
Experience: 30 years
Personal Motto: “Giving up is out of the question.”
Interests: Questing for excellence, Colombian food, being a fitness buff.

“We treat every client as if their company and brand was our very own, and strive to always get them their true value for their dollar.”

If you were stranded on a deserted island, you’d want Roxana as your castaway chum. For one, you’ll have a meticulously-built palm shelter, thanks to her determined pursuit of perfection. And if a search and rescue is anywhere nearby, you can count on her to spot them with her attention to detail. In fact, she’s already helped an ocean of clients navigate their way to their authentic brand voice.

Roxana is a staunch ambassador for questioning the status quo and a pretty badass mom, according to her five kids.
Mari J. García
Vice-President, Partner
Experience: 28 years
Personal Motto: “There’s a better solution – let’s innovate it.”
Interests: Everything digital, exercise, travel, and lots of coffee.

“It’s about understanding and serving each client's need, even the ones the client doesn’t know about yet.”

That she’s a black belt in Tae Kwon Do means Mari CanDo what it takes to kickstart successful digital campaigns, because she knows the process like the back of her round kick.

She spends most of her time translating marketing procedure into actionable strategies, and you’re most likely to see her diligently working the assembly line of idea-making at Imagen.
HOW WE DO IT
CAN DO is more than an attitude – it’s a road-tested methodology for building, overhauling and propelling brands into the mainstream. Honed over the course of a quarter-century, it distills the essence of each brand down to its purest, most relevant and relatable form, so we can then create original, insight-driven messaging that breaks through by breaking the mold.
THE METHOD TO THE MARKETING
The Innovation Proposition™ and Break-thru Factor™ form the backbone of Imagen’s brand-building creative and strategic process – intertwined methodologies that allow us to dig deep, truly get to know your audience, and effectively craft a communications and media path designed for optimum impact.
DIFFERENTIATING YOUR USP
IS IN OUR DNA
When it comes to effective brand communication, innovation is front and center. THE INNOVATION PROPOSITION™ focuses on revealing actionable insights from 3 key perspectives: Category, Brand and Mindset. Once we’ve explored these areas, we distill and fine-tune insights until we’ve created each brand’s Unique Advertising DNA.
BREAKTHROUGH MEDIA
STRATEGIES THAT BREAK
THE NORMS
This is where we connect all the dots and get ready for blastoff. The break-thru-factor™ is our proprietary score-based system that pinpoints your strengths and areas of opportunity to create a media strategy that’s just the right match for you. We use it to align the core tenets, goals and beliefs of your brand with the traditional media channels that represent the best path to maximum-effectiveness.
OUR CLIENTS
CONTACT US
Tel 305.774.9443
Fax 305.774.9043
2601 S. Bayshore Drive - 5th Floor
Coconut Grove, FL 33133
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JOIN US
If you’ve got the chops, we’d like to know. Shoot us your resume or link us to your portfolio. We’re always looking for talented, passionate people for a range of positions – from creative skills to media handling to account managing and everything in between.
SEND US YOUR RESUME
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